Also on February, 11, 2013 Digital Kids Conference attendees also have full access to the Digital Kids Safety Summit.
Multi-tasking In Life and Digital Marketing
We live in a world where most phones not only makes calls but also send messages and emails, surf the web and take pictures. Why should our marketing channels serve just one purpose? We need marketing programs that multitask and can keep up with fast-moving consumers. Hear how Victor and Hasbro created multi-channel programs that go beyond the old style of marketing to re-ignite fans of iconic brands such as My Little Pony, Transformers, Monopoly, Furby, Nerf and Playskool.
Embracing Mobile Platforms
Constantly changing technology shapes how kids play and learn today. With almost anyone able to make a mobile app, gaming companies are facing fierce competition in both creativity and business. Craig will discuss how Spin Master plans to keep kids entertained and coming back for more in the future.
“Mom, I Want An iPad” – How Mobile Devices Are Helping Transform the Television Business
Tablets are the fastest growing technology since the DVD player, proving to be massively popular with parents and kids. Lauren will share how Disney Channel, Disney XD and Disney Junior present content across multiple devices, and the opportunities to extend traditional viewing experiences and deepen engagement with fans.
YouthBeat will share fresh-from-the-field data on youth, parents and tech. Amy Henry will help you sort the myths from the truths when it comes to the real habits and practices of today’s preschoolers through teens and their parents.
Toy Industry Financial Analyst
Play is still very important to kids. Come hear form Nic, who has spent years providing analytics and trends on virtual worlds and digital marketing for global brands. He is ready to talk numbers and share his charts with you.
In our super-connected world, you can no longer just target your local market; you must focus on the rapidly growing global market. Michael Cai will present kids gaming data based on Interpret’s Gamebyte™ research, a global study of gamers (including kids, teens, and adults) in ten key countries. He’ll size the audience and revenue opportunities for F2P and smartphone/tablet gaming and share data on kids’ gaming behavior.
Brand Narratives & Story Worlds: Best Practices In The Age of Pervasive Media
It is now clear that creators and owners of brands and intellectual properties require new ways to navigate the chaotic seas of the Digital Age. We also know that success is achieved when brands use powerful narratives to grab audiences but also to engage them in dialog and validate their participation. In this exclusive keynote, Jeff Gomez, CEO of Starlight Runner Entertainment, the world's leading transmedia producer of blockbuster franchises (Hot Wheels, Transformers, Halo, Avatar), will be joined by Patsy Fox, Director - Breakthrough New Business Development at Pepperidge Farm (and Senior Leader on the Goldfish brand team) to candidly discuss the latest developments in the field. From their different perspectives they will discuss how new toolsets are being used to create effective brand narratives and how these can form the basis for highly successful multi-platform story worlds. Also covered will be how brand narratives and story worlds can be segmented to appeal to a variety of age groups and target markets.
The Big Hidden Picture: Creating a Sustainable Cross-Platform Experience
Kent will discuss how Highlights puts experience first and applies technology in thoughtful ways to advance Highlights’ brand mission. He will share how Highlights has
extended its iconic Hidden Pictures franchise to the web and tablet as a universal, multi-language iOS app, an iPad “appcessories” game promoting social play, and more recently as part of a crossplatform product that is Highlights’ current response to customers’ desire for a digital magazine experience.
Character and Conversation:
Jacob is a filmmaker and technologist who spent more than 20 years at Pixar, most recently as Chief Technical Officer and Director of the Studio Tools group. His feature fi lm credits include “Toy Story” and “Toy Story 2”, “A Bug’s Life”, and Supervising Technical Director for “Finding Nemo”. Jacob founded ToyTalk dedicated to the mission of creating family entertainment powered by characters and conversation. In a Q&A with Today Show contributor Katie Linendoll, Oren will debut the first public preview of ToyTalk since the company founded in 2011.
From billing engines and analytics platforms, how do you monetize the digital kid consumer? This session focuses on how to acquire and keep new online players engaged, paying and generating revue long-term From freemium and subscription revenue to advertising and selling digital items, this session provides the details on how to generate revenue online and via mobile apps.
Industry leaders in toys and digital technology can only guess what kids really want until they go directly to the source – kids themselves. In this Digital Kids Conference attendee favorite, Jori Clarke, CEO, Circle 1 Network/ KidsCom.com, invites kids onstage to discuss their preferences, purchasing habits and more. With help from the audience, we quiz them in detail: How many electronic devices do you own? How many YouTube videos have you created? Have you made a digital film? What is more important to you in gaming (for example: Graphics? Storyline? Platform?) Come hear the kids share what they like and don’t like. Who pays for it and how?
Kids and the Power of New
Our industry is obsessed with innovation because we intuitively understand that new things sell well. But, why? And why do some new things take off, while others bomb out, and still others take off and later bomb out? In this talk, Jesse explores the different kinds of “new,” how they differ psychologically, and how you can make sure you have the right kind of new in what you create.
Jane Gould oversees consumer insights research for all Nickelodeon networks and manages Nick’s international research team. A twelve-year veteran of Nickelodeon, Jane has also served as Vice President, Consumer Insights and Director of Programming, Content Development and Research for Nickelodeon Australia.
Beyond Blogs: Connecting with Mom Influencers
Mommy bloggers have been the silver bullet for many toy brands, but social media is changing at the speed of technology. What’s new in social media marketing and moms? Maria Bailey, author of Power Moms and Mom 3.0, will illustrate how innovative brands are connecting with the gatekeeper using video, Pinterest, Tumblr and other new social media platforms.
Playing to Learn
Finding a balance between playing and learning is always difﬁcult, but with mobile devices readily available, that task is becoming much less challenging. These devices allow children to take learning out of the classroom and into the world, which gives them the power to learn on their own terms. Diana will discuss the impact learning
through playing has and the importance of creating environments and experiences that promote play as part of learning.
Kids and Design: Keys to Success
Duck Duck Moose is the startup behind a series of educational apps for children with more than 2.5 million paid downloads. The company recently closed $7 million in Series A funding led by leading venture capitalists Sequoia Capital and Lightspeed Venture Partners with participation from Stanford University. In her keynote, Co-founder Caroline Hu Flexer will share personal insights and details about how their unique design process has led to success in the digital space.
Shared Devices, Shared Experiences: Mobile Gaming for Parents and Kids Together
From Monopoly to Go Fish, Guitar Hero to Words with Friends, gaming brings families together. In her keynote, MacIntyre will share how to develop a successful App experience for both kids and parents. She’ll delve into the nuances of a dual-target App experience for both kids and parents that leverages multi-generational play as well as enables safe social engagements to create connections between parent & child in the App world. Drawing on experiences in interactive gaming at Leapfrog, Hasbro Interactive and Lucas Arts, Nancy will focus on the edutainment genre and how to develop mobile social games for multi-generational play.
With console, mobile and online gaming beginning to supplement play experiences like board games, character play sets and vehicle play sets, construction toys have the opportunity to become the biggest virtual toy category. Last year, more than 5 million virtual 3D places were created on ROBLOX, and today more than 3 million
kids are building and playing on the online game per month. In his keynote speech, David will discuss the key product features and community engagement that have made online building games like ROBLOX, Minecraft and Little Big Planet so successful.
Enchanting Physical Play with Interactivity
For so long, physical and digital play were two separate activities that came nowhere near each other. However, with recent technology, physical and digital play can come together, giving children a well rounded play experience that combines the best of both and extends their possibilities. David Merrill will discuss the design and engineering magic that his team put into the creation of Sifteo Cubes, which has helped create a whole new play format. David will also talk about how physical and digital play will expand in the future.
Beyond Winning & Losing: Designing Digital Toys for Kids
The app space is quickly becoming overcrowded with games for kids and toddlers. But games are only a small subset of play. What about everything else? In this keynote, Björn Jeffery from Toca Boca goes through how the company creates open-ended play experiences for touchscreen devices. No winning, no losing - just imagination and creativity similar to child’s play away from the screen.
It’s the jet-setter age for digital entertainment! Online content is “on the go” content, and brands are exploring new innovations for their games and social activities. As interactive experiences continue to embrace new platforms, what does it mean to be a community manager in 2013? Hear from a range of kid community specialists as they grapple with, and conquer, the “state of the union” as we go from “online community” to “digital community”. Come listen to tales from the frontline: success, defeat, surprises, growth, the “fail” whale, and other such valuable information that may prove to both inspire and entertain.
It’s a tradition that has been going on for years behind the scenes at Toy Fair. In the waning hours of Toy Fair’s last day, leading industry experts, journalists, pundits and analysts convene in a quiet corner of Javits to discuss which products will be breakout run away successes and which will not. Now you, the conference-goer, has
a front row seat to witness this debate and discussion ﬁrst hand. Watch from the bleachers as leading pundits share their insights in what’s hot, what’s trending and where it’s all going.