Keynote: Victor Lee, VP, Digital Brand Marketing, Hasbro

February 12, 2013 9:30 am - 9:50 am - Room 1
Track: Digital Kids Conference

Multi-tasking In Life and Digital Marketing
We live in a world where most phones not only makes calls but also send messages and emails, surf the web and take pictures. Why should our marketing channels serve just one purpose? We need marketing programs that multitask and can keep up with fast-moving consumers. Hear how Victor and Hasbro created multi-channel programs that go beyond the old style of marketing to re-ignite fans of iconic brands such as My Little Pony, Transformers, Monopoly, Furby, Nerf and Playskool.

Speakers

• Keynote: Victor Lee, VP, Digital Brand Marketing, Hasbro