Toys, Learning, & Play Summit (TLP Summit) at Toy Fair, February 17, 2014, a day prior to Digital Kids Conference, is focused on enriching children’s learning and play experiences with both physical toys and digital media. TLP was prompted from the great response to our Digital Kids Edu Summit, held in San Francisco in Sept. 2013 (download MP3 audio files from here). TLP takes place in Javits Convention Center, Hall 1 E, Room 1E15-16.
TLP Summit attendees receive in depth information on how to add a learning element to their toy, game, mobile app or web site. Both digital and physical products to be discussed.
- Enhance the value of your product with mom and dad with a learning element
- Align business strategies, revenue models and consumer targets, with the added value of learning
- Meet with learning experts
Technology professionals, toy manufacturers, publishers and digital directors along with media executives seeking are encouraged to attend. The event also caters to district technology directors, curriculum designers, administrators, educators and researchers looking to integrate digital learning tools in the classroom.
1:00 pm – 1:05 pm
- Carter Keithley, President, Toy Industry Association
1:05 pm – 1:30 pm
Exploring the connection: Toy, Learning and Play
Toys can be effective tools to teach kids about their world. Linking classics from the Toy Hall of Fame with current counterparts via their shared play patterns, we’ll explore how children acquire social and cognitive skills, mature emotionally, and gain self-confidence with products that marry play with learning.
- Stephen Gass, President, Every Baby Company; Principal, The Gass Company
- David Kleeman, SVP, Insights Program and PlayVangelist, PlayCollective
1:30 pm – 1:50 pm
Research – What is Trending
In our 24/7 world, the boundaries of school and home no longer exist. Touchscreen devices play a large part in blurring the lines, especially for young families and children. Since the introduction of the iPad, The Michael Cohen Group LLC has been researching how these devices are impacting children’s play and learning. Dr. Cohen will be presenting in-depth qualitative and quantitative findings. Don’t miss an exploratory discussion about the future of play and toys, how child’s play is evolving, and how the dimensions of play and learning are afforded or limited by interaction with touchscreen devices.
- Michael Cohen, President, Michael Cohen Group LLC
1:50 pm – 2:00 pm
2:00 pm – 2:45pm
Gender Disruption in Construction
Explore how startups and established companies are designing for and marketing to girls in an exploding category that has historically targeted boys, and why it’s critical we create engaging construction toy experiences to help overcome the gender gap in science, technology, engineering, and math (STEM).
- Reyne Rice, Trends Analyst, Keynote Speaker, Journalist, Toy Trends Inc. (Moderator)
- Debbie Sterling, Founder, GoldieBlox
- Laurie Peterson, Founder, Build & Imagine
- Alice Brooks, Co-Founder, Roominate
- Andrew Sparkes, Vice President, Preschool & Girls Brands, MegaBrands
2:45 pm – 3:00 pm
3:00 pm – 3:45 pm
How to Make Learning Fun in the 21st Century
Join this informative panel to learn about teaching today’s children with nontraditional methods, though digital game-based learning. Two game developers and a dad seeking dynamic homeschooling curriculum will share tips on creating customized learning tools that teach children in fun, effective ways. Toss out those antiquated teaching techniques, and find out what makes digital learning work.
- Brian Alexander, Director of Data and Analytics, Pearson Education (Moderator)
- Britt Myers, Founder, Great City Productions and My Evil Twin
- Brendon Trombley, Game Designer, Institute of Play
- Stephanie Dua, Founder and CEO, Homer
- Kevin Elgan, Director of School Programs, Tynker
3:45 pm – 3:55 pm
3:55 pm – 4:35 pm
Building Better Creative and Technical Teams for Today’s Toy Companies
Incorporating a balance of both creative and technical expertise is key in developing a successful product. Companies that put complete creative control in its engineers or gives total interactive authority to a traditional editor could spell disaster. Join this informative panel to discuss educational toys that have effectively accomplished this goal.
- Hannah Chung, Co-founder and Chief Creative Officer, Sproutel
- Carly Gloge, Co-Founder and CEO, Ubooly
- Tyler Freeman, Inventor & Co-Founder, DrumPants
- Raul Gutierrez, Founder and CEO, Tinybop
- Jinny Gudmundsen, Kid-Tech Columnist, USA Today and the Gannett News Service (Moderator)
4:35 pm – 4:45 pm
4:45 pm – 5:30 pm
Cross-Platform Marketing and Distribution with Toys and Apps
Companies must market across various mediums in order to reach today’s fragmented audiences. Join a panel of Start Up mavens as they discuss how to integrate cross-marketing campaigns with messages adapted for traditional and web-based media with not only plush and mobile in mind.
- Sharon Rechter, Co-Founder and Principal, BabyFirst
- Beth Marcus, Founder and CEO, Playrific
- Brad Powers, Co-Founder, Cupcake Digital
- Jocelyn Leavitt, Co-Founder, CEO, Hopscotch
- Paula Berry, Director, Common Sense Media
- Shuli Gilutz, Ph.D., Children’s UX Researcher, Tel-Aviv University (Moderator)
Toys, Learning and Play Summit concludes