Digital Kids Conference, February 18-19, 2014 at Toy Fair, provides you detailed insight on how to create best-selling digital toys, games and media services for kids. Attendees will network with experts, learn innovative product design, lucrative marketing techniques and successful monetization strategies. DKC takes place in Javits Convention Center, Hall 1 E, Room 1E15-16.

Also, consider attending Toys, Learning, & Play Summit on February 17th.

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DKC Day 1 – Tuesday, February 18, 2014
Location: Hall 1 E (Room 1E15-16)

Welcome
Conference Chair:  Tonda Bunge Sellers, President, Digital Kids Media
Conference Emcee:  Izzy Neis, Director of Digital Strategy and Engagement, Metaverse Mod Squad

9:00 am – 10:00 am
Keynote:  Content That’s Over-the-Top (OTT)
Back in 1993, he started his career by filming Tibetan children escaping over the Himalayas and now, as the Vice President of Product Innovation at Netflix, Todd Yellin continues to live and breathe film and TV entertainment. Don’t miss this session to learn how streaming devices such as smart TVs, tablets, smart phones, gaming consoles and set top boxes (over-the-top —OTT—devices that stream Internet-based content) have redefined how kids consume their video entertainment. Ask his expert opinion on streaming services such as YouTube, Netflix, Amazon, Hulu, Streampix’ and iTunes, the amazing technology our kids take for granted and the future of Internet TV.
- Keynote: Todd Yellin, Vice President of Product Innovation, Netflix

10:00 am – 10:30 am
Networking Break

10:30 am – 11:30 pm
Deciphering Market Research
Brand owners will be surprised to learn how today’s kids behave, play and interact in the digital space—it’s not what you expect! Take a plunge into analyst and market research to learn about unexpected changes in trends. Our solid data explains how you can use this information to propel innovation, and provides a comprehensive overview of the performance of various apps, mobile devices, tablets and toys.
Individual data shared by:
- Reyne Rice, Trends Analyst, Keynote Speaker, Journalist, Media Spokesperson, ToyTrends, ReyneRice.com
- Michael Cai, Senior Vice President of Research, Interpret
- Stephanie Azzarone, Founder and President, Child’s Play Communications

11:30 am – 12:00 pm
Current Trends for Online Discovery in the Kids Market
Discovery remains the biggest challenge media owners face when launching digital products, whether it’s animations, games, or digital books. This just completed research covers how kids use the internet to discover new sites and online entertainment, plus data on what drives kids to love an online experience.
- Peter Robinson, Head of Research, Dubit
- Reed Berglund, CEO, Full Bottle Group

12:00 pm – 1:00 pm
Lunch Break

1:00 pm – 1:30 pm
Reinventing a Heritage Brand for Young Digital Consumers
For the past 113 years, Lionel Trains has manufactured iconic model trains for hobbyists, collectors and train enthusiasts. Join this insightful session with Tony Bordon, the company’s head of digital strategy, who will discuss the company’s move into the digital world including mobile games, digital content aggregation and an overall brand rejuvenation. With over 25 years of experience in digital media, education, and entertainment publishing, Bordon will explain how this century-old company is becoming relevant to a whole new audience.
- Tony Bordon, Head of Digital Media, Lionel Trains

1:30 pm – 2:00 pm
The Toy Model Disruption

Change is the one constant in our world. Is your company willing to adapt to the idea and technology transformations that are happening in the digital kid’s entertainment space? Will the interactive component of digital smart toys that gives children instant feedback change the toy industry forever? Join a lively roundtable discussion as Espen Sivertsen & Alice Taylor discuss the hottest innovations in the digital kid’s market. Hear the latest trends in 3D toy printing like Type A Machines and MakieLab, how toy manufacturers Hasbro and Mattel are adapting to the digital demand, and find out what venture capitalists want in a product.
- Alice Taylor, CEO, MakieLab
- Espen Sivertsen, CEO, Type A Machines

2:00 pm – 2:30 pm
Networking Break

2:30 pm – 3:30 pm
Revenue Models: Maximizing Acquisition, Retention, and Revenue
How will your company attract and maintain new online players, keeping them interested, paying and generating revenue for the long-term? During this session, digital entrepreneurs will share their successes and failures with various revenue models, including Freemium, free-to-play, subscription, and integrated toys and games. Objective analysts and market researchers will join the panel to predict which models will work best in the future.
- Dylan Collins, CEO, SuperAwesome
- Jeff Roach, Chief Strategy Officer, and Chief Creative Officer, Fuel
- David Lord, President, CEO, JumpStart
- Noemie Dupuy, Co-Founder, BUDGE Studios
- Warren Buckleitner, Editor, Children’s Technology Review (Moderator)

3:30 pm – 4:00 pm
Networking Break

4:00 pm – 5:00 pm
“Digital Kids” Live on Stage!
Industry leaders in toys and digital technology can only guess what kids really want until they go directly to the source – kids themselves. In this Digital Kids Conference attendee favorite the kids are invited onstage to discuss their preferences, purchasing habits and more. With help from the audience, we quiz them in detail: How many electronic devices do you own? How many YouTube videos have you created? Have you made a digital film? What is more important to you in gaming (for example: Graphics? Storyline? Platform?) Come hear the kids share what they like and don’t like. Who pays for it and how? And much more.
- Renee Weber, VP, Consumer Strategy and Research, The Marketing Store (Moderator)

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DKC Day 2 – Wednesday, February 19, 2014
Location: Hall 1 E (Room 1E15-16)

Welcome
Conference Chair:  Tonda Bunge Sellers, President, Digital Kids Media
Conference Emcee:  Michael Bellavia, President, Animax

9:00 am – 10:00 am
Keynote
: Digital First Business Models
Join Traci Paige Johnson, the creator of Blues Clues and Caroline Baron, Oscar-nominated film producer (Capote, Monsoon Wedding) as they discuss their partnership together in the children’s media company Yummico and lay out their ‘digital first’ business model. This presentation will break down the strategy of seeding the market with digital content like apps and eBooks first, while waiting until the brand has momentum to expand to multiple platforms and products. They will also discuss how to connect and partner with key strategic partners and why that is a critical part of this ‘digital first’ strategy. Traci and Caroline will provide their insider’s perspective on their creative and business strategies – and what has worked and what hasn’t.
Keynote Speakers:
- Traci Paige Johnson, Co-Founder, Yummico
- Caroline Baron, Co-Founder, Yummico

10:00 am – 10:30 am
Networking Break

10:30 am – 11:15 am
Mobile Technology: Transforming the Play Experience
Mobile technology is poised to dramatically change the way kids play with their toys. What type of new play patterns will emerge from this always-on, always-connected capability? Qualcomm Vuforia’s Jay Wright will moderate a panel discussion on how technology is transforming the physical toy play experience for 21st century kids. Industry visionaries from companies including Sesame Workshop, Hasbro, Swappz Interactive and IDEO will discuss how the intersection of digital and physical experiences is poised to define the next generation of play patterns while unlocking new business models and creating new revenue opportunities for both existing and future toys.
- Miles Ludwig, Managing Director, Content Innovation Lab, Sesame Workshop
- Brendan Boyle, Partner, IDEO
- Ricardo Viana, Creative Director, Swappz Interactive
- Steven Drucker, Owner/Operator, InterAction Development; former VP Creative Strategies/Executive Producer, Hasbro
- Jay Wright, Vice President, Product Management, Qualcomm (Moderator)

11:15 am – 11:30am
Case Study: Taking Little Pim “Big” through Venture Capital
What would you do differently with your company with another $1M…or $10M?  Serial entrepreneur and experienced fundraiser Julia Pimsleur will tell how she raised $2M in venture capital for her company Little Pim, share the impact on her business, and tips on securing capital in this highly competitive space.  Thanks in part to the deployment of these funds, Little Pim went from being the “best kept secret” to the leading kids’ foreign language teaching company with a national rollout in Toys R Us, partnerships with LeapFrog and Amazon, and distribution in 19 countries.
- Julia Pimsleur, CEO and Founder, Little Pim

11:30 am – 12:00 pm
Personalized Play: Making Kids the Star of the Show
JibJab Media Inc. was born in classic Internet startup style, in a Brooklyn garage in 1999, co-founded by brothers Gregg and Evan Spiridellis. The company grew into a thriving personalized content business at the intersection of art, humor and technology. Now dads, with five children between them, the brothers are continuing JibJab’s legacy of laughter with their new brand, StoryBots. As they saw their own children interacting with mobile devices and tablets, the brothers were inspired to ask (and answer) the question— what would Sesame Street be if it were created in today’s new media landscape? Offering a collection of highly entertaining, educationally-themed web and mobile apps for kids ages 3-7, StoryBots offers today’s connected generation a truly unique, best of breed customization experience. During this in-depth case study, also hear about StoryBots’ focus on creating sanity-saving apps designed specifically for parents. Don’t miss a chance to learn from Greg how they harnessed the power of self-expression in a way that will change the kids’ digital space forever.
- Gregg Spiridellis, Co-founder and CEO, JibJab Media Inc. and StoryBots

12:00 pm – 1:00 pm
Lunch Break

1:00 pm – 2:00 pm
Digital Family Entertainment
Forging strong bonds remains a priority for modern families as they compete for true human interaction in the midst of the various digital devices residing in their homes. This informative session provides strategies for reaching families who are not always under the same roof simultaneously, as well as ways to design for kids who share devices with their parents. It’s an opportunity to determine whether these devices contribute to isolationism and parallel play or if cooperative, social play amongst family members is actually occurring.
- Sara DeWitt, Vice President, PBS KIDS Digital
- Björn Jeffery, CEO and Co-Founder, Toca Boca
- Rene Alegria, Founder and Chief Executive Officer, Mamiverse
- Nancy MacIntyre, CEO, Fingerprint
- Anastasia Goodstein, Vice President, Digital, The Ad Council (Moderator)

2:00 pm – 2:30 pm
Networking Break

2:30 pm – 3:30 pm
Keeping Children Safe with The Children’s Online Privacy Protection Act (COPPA)
Protecting our children is instinctual, and with recent amendments to the COPPA law, it’s more important than ever that media executives whose product entertains children in the digital space understand the rules. Join this interactive Q&A discussion with Dona Frasier, Vice President of the ESRB Privacy Certified program, Shai Samet, founder and president of the kidSAFE Seal Program, and Denise Tayloe, co-founder of PRIVO in a fascinating conversation about new provisions to the COPPA law, what information websites can collect on children, how to be transparent with privacy practices, and updates on new safety-related designs development. The panel will also address advertising, analytics, and age gate rules in relation to COPPA.
Individual experts who will answer your questions:
- Dona Fraser, Vice President, ESRB Privacy Certified
- Shai Samet, Founder & President, kidSAFE® Seal Program
- Denise Tayloe, Co-Founder, President and Chief Executive Officer, PRIVO
- Joi Podgorny, Director of Community Engagement, Smart Bomb Interactive (Moderator)

3:30 pm – 4:00 pm
Networking Break

4:00 pm – 5:00 pm
Tales from Toy Fair: A Sit-in with Journalist, Analysts and Buyers
Expert journalists, analysts, and buyers who specialize in the digital kid market will share their firsthand experiences from the 2013 Toy Fair. These experienced Toy Fair attendees will discuss industry trends, what toys will land on kids’ holiday wish lists, new toy production techniques, using compact, portable toys for flexible playtime, and ways companies are leveraging technology to enrich playtime.
- Scott Traylor, Chief KID, CEO and Founder, 360KID
- Warren Buckleitner, Editor, Children’s Technology Review
- Robin Raskin, Founder, Living in Digital Times
- Christopher Byrne, Content Director, TimetoPlayMag.com