dk-tagline-450x243-colorMatchHeaderThe 10th Annual Digital Kids conference brought together the best minds in kids’ digital. We had toy industry stakeholders, brand owners, product developers, and content producers all collaborating on the future of connected smart play and navigating the world of the digital native and their connected families. Next up: Digital Kids Summit in San Francisco, CA!

 

Parents Willing to Spend Big Money on Connected Toys for their Kids

Research Reveals Digital Toys Driving $2.8B Smart Toy Market

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A new study released at the Digital Kids Conference reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say they would pay more for a smart connected toy (versus traditional toy) or on average $41-60 per toy, while 23% of parents would spend upwards to $80 or more for a connected toy.

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Speaker Line-Up

We have a great line-up of speakers who will share their expertise, challenge your thinking, and help you look at growing your Kids’ Digital Business in all new ways. See the full list of speakers.

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Paul Berberian
CEO
Sphero

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Michael Nunez
Technology Editor
Gizmodo

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Nancy MacIntyre
CEO & Co-Founder
Fingerprint

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Kevin Morrow
VP & General Manager
Samsung

Day 1: Paul Berberian, CEO, Sphero – Creator of BB-8 Droid

Sphero was founded with the goal to put a robot into every home. They are one step closer with the massive launch of the BB-8 by Sphero droid. As a leader in Connected Play, Sphero is changing the way the industry thinks about toys. …read more

Day 2: Samsung Kids – Helping Parents Give Their Kids A Head Start

Samsung and Fingerprint have partnered together to create a powerful new platform for mobile developers of children’s learning games and books. Launched last year, the Samsung Kids’ business model is uniquely set up to succeed for developers …read more

Confirmed speakers include LEGO, MattelSamsung Kids, Fingerprint, Spin Master, PBS KIDS Digital, Wonder Workshop, PlayKidsTinybop, Dr. Panda, Sphero, Intel, Crayola,YouTube Kids, Google, Autodesk, and many more.

Schedule

Join us for two days of networking, “Fireside” chats, panels, and lectures with experts in the fields of app / mobile development, children’s entertainment, and digital media to uncover digital strategies and solutions for reaching kids and families. See the full schedule.

Session Highlights

Newsworthy or Not: A Conversation with Top Digital & Toy Journalists

As citizen journalists and video influencers grow in editorial importance and the stable of top-tier media we follow each day narrows, we’re gathering a roundtable of the most respected journalists from every medium to explore how the news business is dramatically changing. Explore the nuances of each medium to understand how to better market your product or service as “newsworthy.”

The Anthropology of Play

Over the past five years, parents and child development experts have expressed angst over the proliferation of touch screen technology and the “gamification” of everything. Many fear that smart connected devices and 24/7 access to content are putting traditional play at risk.  Yet toy industry results from the past two years seem to indicate that just the opposite may be true.

millennial_moms_baileyMarketing to Moms and Her Digital Family

New research from BSM Media & Digital Kids™ Media exploring key drivers that motivate mothers to say “yes” to buying certain brands. The research will uncover the types of apps, games and connected digital content and products that appeal most to children in 2016 and beyond.

Speed Networking with Brand Professionals and Digital Experts – Compliments of:

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Learn More or Register Now

 

Redefining Retail – When you have a hit on your hands and no shelf to put it on:

As digital toys evolve, retail must follow suit. With companies like Intel working closely with Toys ‘r’ Us, Target, and Barnes and Noble, the competition for prime shelf space will only increase. Displays will turn digital and interactive and traditional aisles will become experiences. In this session we’ll talk about the future of retail, including brick and mortar stores like b8ta and e-commerce flash sale sites like the groummet.com and even Amazon. After you have a successful crowdfunding campaign, how do you turn your hit into a sustainable business?

Imagination Play:  How Digital Led Us Back To A Golden Age For Toys

For centuries, toys were the pinnacle of interactive imagination play – then came the joystick. As game mechanics became more sophisticated and accessible to kids through digital, so did the ability to quickly imagine and create. This session looks at how the ease of digital and the advent of exciting new technologies is now returning to the physical toy world, retrofitting our greatest toys with amazing new capabilities that have kids creating in ways they’d never imagined.

 

About Digital Kids

toy-fair-partnershipDigital Kids Conference gives you the information you need to create best-selling apps, games, digital toys, and online media services for kids. We bring together experts in every aspect of the kids’ business – whether you’re looking for inspiration, product development, service support for launching a never-before-seen product, or practical advice for creating a sustained and profitable business. DKC is the must-attend event for game developers, app developers, brand owners, entertainment and media executives, marketers, producers, digital media directors, and licensing professionals seeking to engage children online and on digital devices.

We are once again pleased to be co-located with Toy Fair. Your Digital Kids badge will once again gain you access to Toy Fair. Find out more about our Toy Fair Partnership.

 

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Digital Kids™ PLATINUM Sponsor

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Digital Kids™ Additional Sponsors

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