Keynote: Kent Johnson, CEO, Highlights

February 12, 2013 1:20 pm - 1:40 pm - Room 1
Track: Digital Kids Conference

The Big Hidden Picture: Creating a Sustainable Cross-Platform Experience
Kent will discuss how Highlights puts experience first and applies technology in thoughtful ways to advance Highlights’ brand mission. He will share how Highlights has
extended its iconic Hidden Pictures franchise to the web and tablet as a universal, multi-language iOS app, an iPad “appcessories” game promoting social play, and more recently as part of a crossplatform product that is Highlights’ current response to customers’ desire for a digital magazine experience.

Speakers

• Keynote: Kent Johnson, CEO, Highlights for Children