Brand Narratives & Story Worlds: Best Practices In The Age of Pervasive Media
It is now clear that creators and owners of brands and intellectual properties require new ways to navigate the chaotic seas of the Digital Age. We also know that success is achieved when brands use powerful narratives to grab audiences but also to engage them in dialog and validate their participation. In this exclusive keynote, Jeff Gomez, CEO of Starlight Runner Entertainment, the world’s leading transmedia producer of blockbuster franchises (Hot Wheels, Transformers, Halo, Avatar), will be joined by Patsy Fox, Director – Breakthrough New Business Development at Pepperidge Farm (and Senior Leader on the Goldfish brand team) to candidly discuss the latest developments in the field. From their different perspectives they will discuss how new toolsets are being used to create effective brand narratives and how these can form the basis for highly successful multi-platform story worlds. Also covered will be how brand narratives and story worlds can be segmented to appeal to a variety of age groups and target markets.
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