Sizing the Global Opportunity in Mobile and Games:

February 12, 2013 11:45 am - 12:00 pm - Room 1
Track: Digital Kids Conference

In our super-connected world, you can no longer just target your local market; you must focus on the rapidly growing global market. Michael Cai will present kids gaming data based on Interpret’s Gamebyte™ research, a global study of gamers (including kids, teens, and adults) in ten key countries. He’ll size the audience and revenue opportunities for F2P and smartphone/tablet gaming and share data on kids’ gaming behavior.

Speakers

• Lecturer: Michael Cai, Vice President, Games and Technology Group, Interpret