Monetization Strategies to Maximize Customer Acquisition, Retention and Revenue

February 12, 2013 2:30 pm - 3:30 pm - Room 1
Track: Digital Kids Conference

From billing engines and analytics platforms, how do you monetize the digital kid consumer? This session focuses on how to acquire and keep new online players engaged, paying and generating revue long-term From freemium and subscription revenue to advertising and selling digital items, this session provides the details on how to generate revenue online and via mobile apps.

Speakers

• Panelist: Mark Bruinooge, Co-Founder and CEO, Tykoon
• Panelist: Jason Morell, Director of Sales, Games, Virtual Piggy
• Panelist: Brad Powers, Co-Founder and Chairman, Cupcake Digital
• Moderator: Denise Tayloe, President and CEO, Privo