Track 5 – Market Research

On December 30, 2011

Location: Room 3

11:00 am - 12:00 pm: April 26, 2012 - Day 2
What Do the Numbers Really Say: Latest Market Research
Drill down with the numbers, the demographics, and the trends you want to know about the digital kids and connected youth community. Who is playing online?  What are they doing online? Which properties are the stickiest? What are the trends?  What are next year's expected trends? This session will present new data that will help you identify and develop your own strategy going forward.
1:00 pm - 2:00 pm: April 26, 2012 - Day 2
Understanding Parents: The Ultimate Gatekeepers
We will set the tone for this panel with a 10 minute overview looking at parent/child dynamics and how it impacts kids’ media consumption. We’ll focus on what parents promote, prohibit and permit and we’ll look at how professionals can create content that falls into the desired ‘promote’ category. We’ll then facilitate a live discussion with moms to examine how they find digital content for their kids, what influences their choices over what to buy and how they monitor their kids’ behavior. Come here from Real moms!
2:30 pm - 3:30 pm: April 26, 2012 - Day 2
State of the Mobile Market and Where It's Going
We all know that mobile is not going anywhere – it will end up being larger than the PC and Internet era’s combined – but what are the trends that are driving development today and into the next year. This panel examines some of the most promising emerging trends in platform development and will point developers to where they should focus going forward. Look for insight on mobile, tablets, connected cars, smart TVs and more.
3:45 pm - 4:45 pm: April 26, 2012 - Day 2
Kids Focus Group: What Are They Playing, Where are They Spending?
We asked kids: Do you have things that sleep in your room that also live online in a virtual world? Can you find characters from your favorite book online? How many videos have you uploaded to YouTube? Have you made an in-world avatar based movie, mixed it with music and posted it online for your friends? Hear what kids think are "fun digital toys, great games" and why. Learn what "user-generated content" means to them, and what types of toys or tv shows they think need a web experience. We'll have a panel of kids tell us about these things and more. Take the time to find out now what you need to do to make your brand a kid "must have" and a parent "I'll pay for that" brand.
 
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