Track 2 – Business

Location: Room 3

11:00 am - 12:00 pm: April 25, 2012 - Day 1

Capture Investors Attention and Raise Capital
This session will examine the current digital youth and mobile investment environment. Come find out what investors are looking for when considering investing in digital properties and mobile companies.  Investors will share trends that lend to what they are looking for currently. Walk away with knowledge on standard deal terms as well as the different options you have for funding.

• Tim Chang, Managing Director, Mayfield Fund

1:00 pm - 2:00 pm: April 25, 2012 - Day 1

Making Money While Engaging Your Audience:
Keeping “connected youth” engaged is one thing but driving revenue is the ultimate goal. Gain insight on what business models work in the ever changing market of digital youth. How do you reach your customer? How do you provide a safe and effective payment system that works for parents and children? Come listen to leaders in the space compare and contrast proven methods of engagement and how to monetize it.

• Ian Swanson, Vice President Serve Enterprises, American Express
• Jo Webber, CEO, Virtual Piggy

2:30 pm - 3:30 pm: April 25, 2012 - Day 1

Delivery Methods: Choosing the Best Mediums
Distribution experts discuss the different mediums available for your digital property. It could be Web, Mobile, Social Media, Brick & Mortar or all the above. Each has their own individual strengths and weaknesses. This session will help you determine which combo works best for you.

• Noemie Dupuy, Partner / VP Business Development & Marketing, Budge Studios

3:45 pm - 3:45 pm: April 25, 2012 - Day 1

Session to be announced
Another exciting session coming soon.

11:00 am - 12:00 pm: April 26, 2012 - Day 2

Legal Implications Across Games, Social Media, Virtual Worlds and Mobile
The growth of games, social media, and virtual worlds as well as apps and mobile payments continues to raise legal issues.  In this session, leading digital law experts will provide a detailed examination of the legal issues raised by these technologies and services, and offer key insight into where the industry is headed and what the associated legal implications are going to be.

1:00 pm - 1:30 pm: April 26, 2012 - Day 2

Case Study - Monetization
Panel will discuss how kids and tween developers have lowered acquisition costs and increased revenue via parent engagement.  Case studies of Facebook parent notifications, purchasing and spending permissions for games, virtual worlds, e-books and apps.

• Ed Lewis, Founder and CEO, Media Chaparone

1:30 pm - 2:00 pm: April 26, 2012 - Day 2

Case Study - To Be Announced
Another exciting session coming soon.

2:30 pm - 3:30 pm: April 26, 2012 - Day 2

Session to be announced
Another exciting session coming soon.

3:45 pm - 4:45 pm: April 26, 2012 - Day 2

Session to be announced
Another exciting session coming soon.