Location: Room 2
- 11:00 am - 12:00 pm: April 25, 2012 - Day 1
- Transmedia: Connected Play Crossing Seamlessly
Games and Media are now crossing seamlessly between digitally-connected toys, online platforms, a variety of consoles, hand-held and mobile applications. What are the pro’s and con’s of each of these platforms for a single product or brand? And how does Storytelling define and enhance the experience? This panel of experts will discuss how important transmedia strategy is to the success of your digital property. - 1:00 pm - 2:00 pm: April 25, 2012 - Day 1
- Gamification: Meta-game
Acquisition, retention, and engagement are always three hot button topics. One of the most successful ways to support acquisition, retention, and engagement in an interactive experience is the art of the “game”. From developing a meta-game to fully gamifying your entire experience, you’re building the tools necessary for your audience to engage, compete, return, and desire more. This panel discusses the art of gamification, what’s proven successful, tips to multiple platform play, and monetization. - 2:30 pm - 3:00 pm: April 25, 2012 - Day 1
- Social Gaming for Good
Come hear experts on how to crack the code to social games for good that both make a difference and are fun to play. - 3:00 pm - 3:30 pm: April 25, 2012 - Day 1
- Branded Products
Brands are increasingly placing their products in games and online services targeting digital kids. Some use it as an alternative to traditional marketing. Others are using it as a way of monetizing their properties and trademark. Understand the benefits, ROI and strategies in taking a brand digital and handing your brand to consumers. - 3:45 pm - 4:45 pm: April 25, 2012 - Day 1
- Best Pratices in Social Media
Content vs. Marketing vs. Advertising - Oh my. Social media can be daunting. The social media landscape changes it seems almost monthly and is growing exponentially. How do you leverage it effectively and where do you spend your time and attention? This session will outline the opportunities and pitfalls and discuss major elements of social media available to you and your firm: Twitter, Facebook, YouTube, Tumblr, instant messaging, group chat, email, and more. Understand what works with digital kids and connect youth and what doesn't. - 11:00 am - 12:00 pm: April 26, 2012 - Day 2
- The Future is in the Cloud
The future of the cloud and social media, virtual worlds, social platforms, mobile and app gaming. Yes, that's right! You've heard about "the cloud", but really, what does it mean with regards to product development, content and building a business focused on digital kids. It's time to demystify the term and talk about how to take advantage of cloud based services to grow your business. - 1:00 pm - 2:00 pm: April 26, 2012 - Day 2
- Best Practices Shared On Licensing Success Stories
When do you pull the trigger? How do you do it? With who? Come listen to those properties that have done it with style and ultimate success. - 2:30 pm - 3:00 pm: April 26, 2012 - Day 2
- Case Study - To Be Announced
- 3:00 pm - 3:30 pm: April 26, 2012 - Day 2
- Case Study - To Be Announced
- 3:45 pm - 4:45 pm: April 26, 2012 - Day 2
- Localization Strategies: How Does Your Business Play Internationally?
Whether your strategy is full world domination from the start or a slow Risk-game strategy of taking territory by territory, globalization is a reality in any brands long-term goals. What are the areas that you have to be concerned with - Payment systems, translation, local support staff, legal concerns, etc? Is it better to do this in house, or trust a dedicated service? These questions and more will be answered by experts on localization.
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Engage is now Digital Kids
Tech Career Expo @ SXSW
