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April 25, 2012 – Day 1
Time Track 1 – Kids Safety
by the kidSAFE® Seal Program
 Track 2 – Content Track 3 – Business
9:30 AM Keynote
10:30 AM Break
11:00 AM Introduction and Filtering and Moderating Virtual Worlds and Online Communities Transmedia / Connected play:
Crossing seamlessly between digitally connected toys, online, consoles,
handhelds and mobile.		 Market Research Numbers: Leading analysts discuss
current numbers and future forecasts
12:00 PM Lunch
1:00 PM Educating Users About Online Safety Gamification:  What Does It Mean and How to Incorporate it. Making Money: What Are The Latest Payment Methods, Approaches, Successes and Failures?
1:30 PM Giving Parents the Upper-Hand – Parental Controls
2:00 PM Break
2:30 PM Is It Kid-Appropriate? Best Pratices in Content
E-Commerce, Advertising and Marketing		 Social gaming for good – Can we give back by gaming for good? Give and make the best for your audience Delivery methods – Online vs Mobile vs Traditional Box
3:30 PM Break
3:45 PM Kid Safety and Privacy Issues in Mobile Social Media Best Pratices – Content vs Marketing vs Advertising Legal Issues That Keep Entrepreneurs Awake at Night

 

April 26, 2012 – Day 2
Time Track 4 – Operations Track 2 – Content Track 3 – Business
9:30 AM Keynote
10:30 AM Break
11:00 AM Tech Scaling and ToolsetsScaling your technology to handle load, redundancy, and peak activities. The Future of the Cloud and Social Media: Virtual
Worlds, Social Platforms, and Mobile and App Gaming		 Investors and Funding
12:00 PM Lunch
1:00 PM Analytics – What are your players doing, why are
they doing it, and how do you know they are *actually* doing anything.		 Understanding Parents – The Ultimate Gatekeepers What You Need to Know About Licensing: When to
License & Licensing Distribution
2:00 PM Break
2:30 PM Building TeamsBuilding teams / Staffing, Outsourcing, Running remote staff, Insourcing;
organization structure – how to scale		 Session To Be Announced Case Study – To Be Announced
3:00 PM Case Study – To Be Announced
3:30 PM Break
3:45 PM Community management (Big budget vs. small
budget, Big numbers vs. small numbers)		 Kids Panel: Focus Group Kid Weigh in On What
They’re Buying and Doing Now		 Localization – Building the pipeline into production.