Kelly McKiernan, Senior Digital Strategy Manager, The LEGO Group

• Company: The LEGO Group
• Title: Senior Digital Strategy Manager
• http://www.LEGO.com
• Twitter: @KellyJMcKiernan

Sessions

• Globalization Strategies: How Does Your Business Play Internationally? (Panelist)

Kelly is a Senior Digital Strategy Manager for The LEGO Group in Denmark, and is responsible for planning and executing digital marketing initiatives for 20+ countries on LEGO.com. Some of the product lines he’s brought to web for LEGO include Hero Factory, Ninjago, BIONICLE, Technic, and Mindstorms, and he is currently planning future web sites for exciting new LEGO toys.