Transmedia: Connected Play Crossing Seamlessly

April 25, 2012 11:00 am - 12:00 pm - Ballroom H
Track: Track 1 - Content

Games and Media are now crossing seamlessly between digitally-connected toys, online platforms, a variety of consoles, hand-held and mobile applications. What are the pro’s and con’s of each of these platforms for a single product or brand? And how does Storytelling define and enhance the experience? This panel of experts will discuss how important a transmedia strategy is to the success of your digital property.

Speakers

• Moderator: Allison Dollar, CEO, ITV Alliance
• Panelist: Chris Rettstatt, Director, Digital Content, Highlights for Children
• Panelist: Matthew Warneford, Chief-Technical-Officer, Dubit
• Panelist: Daniel Witenberg, SVP of Product Development, Kidzcert