Best Practices in Social Media

April 25, 2012 3:45 pm - 4:45 pm - Ballroom H
Track: Track 1 - Content

Content vs. Marketing vs. Advertising – Oh my. Social media can be daunting. The social media landscape changes it seems almost monthly and is growing exponentially. How do you leverage it effectively and where do you spend your time and attention?  This session will outline the opportunities and pitfalls and discuss major elements of social media available to you and your firm: Twitter, Facebook, YouTube, Tumblr, instant messaging, group chat, email, and more. Understand what works with digital kids and connected youth and what doesn’t.

Speakers

• Panelist: Stephanie Azzarone, President, Child's Play Communications
• Panelist: Beth Blecherman, Founder/Editor, Chief Technology Mom (CTM), TechMamas.com
• Panelist: Jon Paul Buchmeyer, VP, Digital Engagement, Metaverse Mod Squad
• Panelist: Hanna Miranda, Managing Director, Atomic Online – an Evolve Media Corp. Company
• Moderator: Marty Poulin, Founder and CEO, ShadyLogic