Case Study – Monetization

April 26, 2012 1:00 pm - 1:30 pm - Ballroom H
Track: Track 1 - Content

Panel will discuss how kids and tween developers have lowered acquisition costs and increased revenue via parent engagement. Case studies include Facebook parent notifications, purchasing and spending permissions for games, virtual worlds, e-books and apps.

Speakers

• Lecturer: Ed Lewis, Founder and CEO, Media Chaperone