Localization Strategies: How Does Your Business Play Internationally?

April 26, 2012 3:45 pm - 4:45 pm - Room 2
Track: Track 1 - Content

Whether your strategy is full world domination from the start or a slow Risk-game strategy of taking territory by territory, globalization is a reality in any brands long-term goals.  What are the areas that you have to be concerned with  – Payment systems, translation, local support staff, legal concerns, etc?  Is it better to do this in house, or trust a dedicated service? These questions and more will be answered by experts on localization.

Speakers

• Panelist: Richard Rowan, Executive Producer, The Amazing Society