Kids Focus Group: What are They Playing, Where are They Spending?

On December 12, 2011

April 26, 2012 3:45 pm - 4:45 pm - Ballroom B
Track: Track 5 - Market Research

We asked kids: Do you have things that sleep in your room that also live online in a virtual world? Can you find characters from your favorite book online? How many videos have you uploaded to YouTube? Have you made an in-world avatar based movie, mixed it with music and posted it online for your friends? Hear what kids think are “fun digital toys, great games” and why. Learn what “user-generated content” means to them, and what types of toys or TV shows they think need a web experience. We’ll have a panel of kids tell us about these things and more. Take the time to find out now what you need to do to make your brand a kid “must have” and a parent “I’ll pay for that” brand.