Keynote: Growing Up Mobile: Developing a Global Franchise for the Mobile Generation — Bart Decrem, Senior Vice President and General Manager of Disney Mobile

April 26, 2012 9:30 am - 10:30 am - Ballroom H
Track:

Bart Decrem, Senior Vice President and General Manager of Disney Mobile will discuss how content producers are changing their ways to reach a generation growing up with mobile and tablet devices as their screen of choice.  This talk will cover how entertainment companies like Disney are changing their character development and consumer experiences to serve their next generation of guests.

Disney Mobile is the mobile content product group of Disney and the unit behind the wildly successful “Where’s My Water?” mobile gaming phenomenon.

Speakers

• Keynote: Bart Decrem, Senior Vice President and General Manager, Disney Mobile