Case Study: Lights, Camera, Download! Digital Marketing for “The Lorax”

April 26, 2012 1:30 pm - 2:00 pm - Ballroom H
Track: Track 1 - Content

Learn about the digital and mobile marketing efforts behind the launch of the hit movie – “Dr. Seuss’ The Lorax” and how Universal Pictures built excitement around the movie’s release via Truffula Shuffula, the official game featuring fast-paced action, cute-as-heck art, social hooks and access to the movie trailer.

Speakers

• Panelist: Dan Ferguson, VP of Creative Services/Co-Founder, Blockdot
• Panelist: Kristopher Lichthart, Manager of Digital Marketing, Universal Pictures