April 25, 2012 12:15 pm – 12:45 pm – Ballroom C
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Activision’s SkylandersSpyro’s Adventure, a unique cross-platform product that combined a video game with collectible real-world toys, has recently taken the toy and video game industries by storm. Spyro’s Adventure was the most successful kids’ IP launch last year and [...]

April 26, 2012 3:00 pm – 3:30 pm – Ballroom B
Track: Track 5 – Market Research

It’s not news that this generation of digital natives sees cell phones, touchscreens and apps as something that have always been around. But not so for their parents, who have had to incorporate attitudes about iPads [...]

April 26, 2012 1:30 pm – 2:00 pm – Ballroom H
Track: Track 1 – Content

Learn about the digital and mobile marketing efforts behind the launch of the hit movie – “Dr. Seuss’ The Lorax” and how Universal Pictures built excitement around the movie’s release via Truffula Shuffula, the official game featuring [...]

April 25, 2012 11:30 am – 12:00 pm – Ballroom C
Track: Track 2 – Business

Discover how YogiPlay optimizes apps discovery, reach and monetization for mobile learning app developers. In the highly competitive Apple and Android marketplaces,  how can developers for children’s applications build more sustainable and ultimately more meaningful relationships with [...]

April 25, 2012 11:00 am – 11:30 am – Ballroom C
Track: Track 2 – Business

Ben will be providing an overall summary of IP issues and current trends in the digital kids and youth space. He will discuss the benefits of aligning a company’s IP strategy with overarching business goals.

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April 25, 2012 1:30 pm – 2:00 pm – Ballroom B
Track: Track 3 – Safety

Should parents be able to limit their child’s play time? Change chat settings? Control spending? De-activate or delete their child’s account? These questions and more will be explored in a live demonstration of the most commonly-offered parental [...]

April 25, 2012 11:00 am – 12:00 pm – Ballroom B
Track: Track 3 – Safety

Increasingly, virtual worlds and other sites for kids are packed with interactive and social features, such as chat, in-game email, walls, message boards, profile pages, and blogs.  But how do you keep these areas safe and free [...]

April 26, 2012 3:30 pm – 3:45 pm – Ballroom H
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April 26, 2012 2:00 pm – 2:30 pm – Ballroom H
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Speakers

April 26, 2012 12:00 pm – 1:00 pm – Ballroom H
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Speakers