New York City
02/15 — 02/17/2015
02/15 — 02/17/2015
2015-02-15 13:00:00
DKC provides you detailed insight on how to create best-selling games, apps, digital toys, and media services for kids. On February 15th we kick off with our pre-show Toys, Learning and Play Summit. Then on Feb. 16th (below) and 17th (found here) the schedule shifts to entertainment with two full days.
Location: Hall 1 E (Room 1E15-16)
Keynote: Digital Kids Today: Experiences that Transcend Story, Play and Learning
Andrew Sugerman, Executive Vice President, Disney Publishing Worldwide
Using the powerful combination of connected mobile devices (tablets, smartphones and more) and new and innovative physical toys, digital kids today have new possibilities in reading, play and learning. Disney approaches the children’s digital space in a uniquely Disney way to bring fresh, entertaining experiences that feature characters families know and love.
As the world’s largest publisher of children’s books and apps, the company creates engaging digital experiences through the development of personalized and expansive storytelling, as well as increased shared experiences. The company is also now trailblazing early digital learning to meet the interest of today’s children – a generation of technology-savvy, mobile-first consumers. Disney Imagicademy, the company’s new learning initiative, combines research-driven curriculum developed in conjunction with top academic and education experts with the Disney characters and stories families love. By combining these elements, Imagicademy aims to deliver a best-in-class integrated program that inspires a lifelong love of learning and makes learning a family experience.
Is this a taste of what’s to come for toys, learning and entertainment?
Andrew Sugerman, executive vice president of Disney Publishing Worldwide – the world’s largest publisher of children’s books and apps and a division of Disney Consumer Products – takes the stage to talk about this new category of learning and where he sees children’s digital experiences going.
Networking Break
Keeping Classic Properties and Brands Alive
How does a household brand name like Mister Rogers stay current in today’s world while remaining true to its roots? Join this exciting conversation about the opportunities and challenges that brands face when creating new programs and digital content, as well as how they keep the company’s promise that “the legacy lives on.” Learn how to stay faithful to important company values, while moving forward in the digital age.
Speakers:
– Paul Siefken, VP, Broadcast & Digital Media, The Fred Rogers Company
– Michael Bellavia, President, Animax (Moderator)
– David Postal, Director of Digital Media, Saban Brands
– Kristin Ellington, Chief Operating Officer, Funny Garbage Digital Studio
– Henry Hsiao, Senior Director, Head of Digital Media, HIT Entertainment, a division of Fisher-Price, Inc.
Networking Break
Strike Streaming Success with YouTube and new business models: Profiling a fast-moving new children’s property
Have you heard of Masha and The Bear? Be prepared to uncover this gem, and hear the story behind the creative genius that catapulted this brand into platform magic in 27 countries, in just over 2 years. Vladimir will provide the fast-paced story of the success of this Russian family show that has captured childrens’ and parents’ hearts and millions of merchandising retail dollars. Share in the overview with visuals and a review of the best practices and success in digital distribution on GooglePlay and AppStore. Learn how they used strategic licensing and development plans, with a focus on YouTube, streaming media and the growing interest in character brands, to exponentially grow the business.
Speaker:
– Vladimir Gorbulya, Vice President and Head of Licensing, Masha and the Bear
Red Dragon, Blue Ocean: China the Next Digital Frontier
Everyone knows that China represents virtually unlimited opportunities for the global business community but, for many in the West, it’s still a big mystery. How does a hit property in China successfully migrate to the United States and the rest of the world? And, conversely, how can Western businesses tap into the Chinese market, where each of the 20 million newborns per year are supported by six adults? Find out from someone who has built the first children’s digital bridge that transcends oceans and cultures. Poman Lo is the founder of Bodhi and Friends, the award-winning children’s educational and entertainment property that has disrupted the children’s digital space in China and is now launching in the United States with Bodhi Galaxy, endorsed by educators, trusted by parents, and loved by Children. She will discuss the explosive transformation of the digital landscape in China, how a Chinese content creator develops IP for global audiences and what sort of digital content Chinese families will actually pay for. How do American content creators localize their content to appeal to Chinese audiences, while protecting their copyrights in the ‘new Wild East’? How do Chinese and American entrepreneurs build synergetic partnerships that drive global monetization opportunities?
Speaker:
– Poman Lo, CEO and Founder, Bodhi and Friends
Walk Toy Fair, Take a Break – Lunch on your own
Cultivating Loyal Digital Kids: How to safely drive engagement, retention and revenue
Digital entrepreneurs share the secret to maintaining loyal kid customers by revealing the best ways to legally connect, sign up and retain them. Find out about sliding scale parental consent, leveraging subscription models across platforms and interoperable identities that can enable fruitful partnerships.
Speakers:
– Shazia Makhdumi, Global Head of Educational Apps & Games BD, Google Play
– Denise G. Tayloe, Co-Founder & CEO, PRIVO
– Danish Ahmed, Founder, PLAYGround Digital
– Clint Schnee,UX/UI Brand Design Expert
– Dan Tynan, “Modern Family” columnist, Yahoo (Moderator)
Networking Break
COPPA Enforcement: What You Need to Know to Stay Lawsuit Free
The Federal Trade Commission (FTC) is on the lookout for COPPA violators. This is evident from recent lawsuits and large fines against Yelp and TinyCo, as well as warning letters to app developers such as BabyBus. What’s more, non-compliance can impact your bottom line, with app stores like Google Play showing a willingness to take down apps deemed not compliant by the FTC. So what should you be doing now to protect your brand and avoid becoming the next enforcement target? How do you even know if COPPA applies to you? And, which features and areas of compliance should you be concerned about most?
Top experts from kidSAFE (an FTC-approved COPPA Safe Harbor program) will delve into these issues in a brief conversational session you won’t want to miss.
Speakers:
– Shai Samet, Founder & President, kidSAFE® Seal Program
Networking Break
Blurred Lines: Innovative Business Models & Go-to-Market Strategies for Educational Toy Entrepreneurs
This panel of entrepreneurs are deciphering the blurred lines between the entertainment and educational markets. Gain tips on new business models in this highly competitive space. This candid conversation with those in the thick of it will help you find focus between the blurred lines, and explain where you will find success in this ever changing toy market.
Speakers:
– Don Burton, Managing Director- Education Technology, TechStars (Moderator)
– Phyl Georgiou, Founder and CEO, Tiggly
– Wendy Paige Bronfin, CEO, CreatorBox
– Krystal Persaud, Product Design Lead, littleBits
– Carly Gloge, CEO Founder, Ubooly
