In his current position, Vladimir Gorbulya acts as the Vice President and Head of Licensing of Masha and the Bear, the globally known family TV show. Since he stood at the helm in 2012, Vladimir has been overseeing the licensing strategy, development of the show positioning and its media publicity worldwide. Along with his team, he continues to manage the growth of the show and the brand, taking on board such leaders as Turner, France Television, KIKA, Sony Music, NBC Universal and others.
Vladimir’s development strategy for Masha and the Bear also includes the international charity projects. Since 2014 the brand started partnering with WWF and leading kids foundations in order to appeal Masha’s huge audience to global problems.