Digitial Kids and Apps Today

Registration for Digital Kids / Engage! will open very shortly but in the mean time we would like to provide you a current prospective on digital kids and the apps marketplace from several key players.  The videos, after the jump below, are from our Oct. 2011 App Conference and include insight from Donna Friedman Meir, Chief Innovation Officer at Insight Research Group; Jennifer Wells – Senior Manager, Game and App Publishing, PBS; App Developers Conference, David Gill – VP, Mobile Media and Marketing , The Nielsen Company and Yuanzhe (Michael) Cai – VP, Games and Technology, Interpret LLC.

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Donna Friedman Meir, Chief Innovation Officer at Insight Research Group, takes you on a deep-dive into the developmental, social and cultural drivers that influence the media habits of kids at ages four, seven and 11.

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Jennifer Wells – Senior Manager, Game and App Publishing, PBS talks about how PBS plans to educate and entertain the nation’s kids in the mobile space.

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David Gill – VP, Mobile Media and Marketing , The Nielsen Company  gives you some insight into how mobile devices are defining how consumers shop and buy.

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Yuanzhe (Michael) Cai – VP, Games and Technology, Interpret LLC presents a few data points on the state of mobile gaming.