Here is what is going on:

Toy Fair - February 14-17, 2015 - Digital Kids and All Access ticket holders have access
Toys, Learning and Play Summit (TLP) – February 15, 2015 – TLP and All Access ticket holders have access
Digital Kids Conference (DKC) – February 16-17, 2015 – DKC and All Access ticket holders

Last Minute Notes

1. Location Reminder – Javits Convention Center
2. Badge Pick Up – Toy Fair and DKC and TLP
3. Download the Digital Kids Schedule to Your Phone or Tablet
4. Network with others on our Facebook, LinkedIn and Google+ Groups
5. Networking with Toy Fair attendees
6. Free COPPA Consultations with ESRB Privacy Certified
7. Thank You to our Sponsors
8. Upgrading Your Badge
9. Shuttle Bus Schedule from Hotels to Javits
10. Wireless at the Javits Center

1. Location Reminder – Javits Convention Center

655 West 34th Street New York, NY 10001

The DKC and TLP will be held in the Javits Convention Center Hall E.  Room 15-16
Toy Fair takes up the rest of the the Javits Center.

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2. Badge Pick Up – Toy Fair and DKC and TLP

Since Toy Fair starts on Feb. 14, TLP starts on Feb. 15 and DKC starts on Feb. 16 please be aware there are multiple badges for you to pick up, depending on which event you are attending. Please have ID or registration confirmation on hand to nab your badge.

Please see the details below:

Toy Fair - February 14-17, 2015
DKC and All Access ticket holders have access to Toy Fair Expo Hall.
You can pick up your Toy Fair badge at any Toy Fair registration in the Crystal Palace (Javits top floor) beginning on February 14th.

Toy Learning and Play Summit (TLP) - February 15, 2015
TLP, DKC and All Access ticket holders
You can pick up your TLP badge only in Hall E outside of Room 15-16 beginning at 11 am on Sunday, Feb. 15th.  The TLP first session starts at 1pm.

Digital Kids Conference (DKC)  - February 16-17, 2015
DKC and All Access ticket holders only
You will be able to pick up your DKC badge only in Hall E outside of Room 15-16 beginning at 8:00 am on Monday, Feb. 16th.  The first DKC session starts at 9am.

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3. Download the Digital Kids Schedule to Your Phone or Tablet

Download the exceptionally sweet looking Toy Fair Mobile App now. It is your Digital Kids Digital Program, containing the entire Digital Kids Conference and Toy Learning and Play Summit schedule, speaker roster and speaker bios. You will definitely want to download this puppy before going to the show.

Apple iTunes Version

Android Version

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4. Network with others on our Facebook, LinkedIn and Google+ Groups

Network with speakers, fellow attendees and like minded professionals in our social media groups on Facebook, LinkedIn and Google+ .  Links below:

Facebook Group

LinkedIn Group

You can also follow us on Twitter.  Hashtag for the show is #digitalkids

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5. Networking with Toy Fair attendees
Monday, February 16th from 5pm to 6pm

We are pleased to host a speed networking event on Tuesday, February 16th from 5pm to 6pm in Javits Hall E, right outside of Room 15-16.  This is your opportunity to network with Toy Fair attendees and get new business done. All Toy Fair badge holders are invited.  The location is just a stone’s throw away from the conference room where TLP and DKC are being held.  A cash bar will be available. Your TLP, DKC or Toy Fair badge gets you in.

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6. Free COPPA Consultations with ESRB Privacy Certified

This is a special, unique, opportunity open to Digital Kids Conference and Toy Fair attendees. Ask the expert! Dona Fraser, Vice President, ESRB Privacy Certified will be available during the Digital Kids Conference for free, private consultations to evaluate your website and/or mobile app.  Sign-up for free COPPA / privacy consultation here. Pre-registration is open until February 13. Limited time slots available. Digital Kids Conference and/or Toy Fair badge required. All meetings will take place Javits Center, Hall 1 E, just outside Room 1E15-16. All meetings will take place Javits Center, Hall 1 E, just outside Room 1E15-16. https://digitalkidscon.com/esrbprivacy/

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7. Thank You to our Sponsors

We would like to thank the sponsors that make this conference possible. Please stop by and visit them during the event.
PlayKids, National Center for Families Learning, ESRB, Bodhi Galaxy, Cupcake Digital, KidSAFE Seal Program, Privo, LIMA, Women in Toys and spotkin.

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8. Upgrading Your Badge

If you purchased either a Digital Kids Conference badge or Toy, Learning and Play Summit badge and you would like to upgrade your badge to an All Access badge, please reply to this email with your interest and we will work to accommodate you. This option will also be available onsite.

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9. Shuttle Bus Schedule from Hotels to Javits

DKC and TLP attendees have complimentary use of the Toy Fair shuttle bus to and from the official Toy Fair official hotels and the Javits Center throughout the morning and evening show hours.

View the schedule here

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10. Wireless at the Javits Center

Wireless access is currently available throughout the Javits Convention Center. As there will be 25,000 people in the building for DKC, TLP and Toy Fair it is not practical to offer wireless to attendees. The Javits center is simply not that well equipped.

Individuals my purchase their own wireless access from Javits. Some areas of Javits also have free wifi (namely the food court). Details will be available through your wireless device’s internet settings onsite at the Javits Center.

iTunes Version      Android Version

In order to explore the brave new world of kids and digital, Kidz Global Research are proud to present a major new research project, Kids & Digital!This research reveals and examines the behaviors and attitudes of children, tweens and teens and their usage of digital technologies, online services and online content.

Come discover insights and action-based conclusions as Kidz Global Research reveals the results of this major new research project, Kids & Digital, at the Digital Kids Conference on February 16th, 2015 at 10:30-11:15AM. (Hall 1E, Rooms 1E15-16)

Review a visual cavalcade of products that are part of the digital toybox of today’s generation of kids, presented by Reyne Rice, global Toy Tech Trend Expert and Kidz Global development partner. See examples of products for kids’ connected drones and robots, augmented reality racing, wearable technology, creative expression products, STEM + digital offerings for educational, new hybrid video gaming alliances, and more.

“The speed with which kids access online or any new digital technologies is simply unprecedented. In a recent survey conducted by Kidz Global, we found 49% of kid’s free time is dedicated to digital activities, while only 14% of this time was directed to playing indoors – including playing with Video-Games –“ states Philippe Guinaudeau.
Discover how kids are accessing and mastering these new digital and connected play products, in a first-time ever reveal of the results of this inaugural Kids & Digital survey, presented by Philippe Guinaudeau, CEO of Kidz Global. What you will learn:

•    Who are these digital kids, and what access do they have to digital devices.
•    Which devices do they own, and which are shared across family members.
•    What, where and why do they use digital tools and what skills have they mastered.
•    What are their favorite devices, sites and content, and how often do they access them.
•    When they multi-task, what are their primary and secondary activities, and why.
•    How do kids interact with digital ads, and how do they influence the family dynamic

New technologies offer many opportunities to increase children’s acquisition of knowledge, to extend play patterns to existing offerings as well as to migrate socialization from face-to-face to expanded online and mobile communications and connections. From virtual worlds to social networking, children and young people will express themselves with these new features and discover other fields of social expression. Will you be on their radar?

Come discoverkids’ usage and purchase intent for their digital tools and preferences. AND how to tap into the pockets and backpacks of kids across the world. Take a peek inside this new digital toybox, with Kidz Global!

This is a great opportunity to learn best practices on designing, marketing and selling best-selling games and apps to kids and parents. Plus, network with game developers, app developers, brand owners, big entertainment and media executives, marketers, producers, digital media directors and licensing professionals.

Check out the following links for show highlights:

– View the Learning Day Schedule
https://digitalkidscon.com/learning/

– View Digital Kids Entertainment Day 1 Schedule
https://digitalkidscon.com/day1/

– View Digital Kids Entertainment Day 2 Schedule
https://digitalkidscon.com/day2/

– View the speakers here
https://digitalkidscon.com/speakers/

Book by Friday and you’ll save $200 off the onsite price. Also, when you register for Digital Kids you gain free access to Toy Fair. This is a full $225 value if you were to purchase a Toy Fair Expo ticket separately. This combo special is only available at https://digitalkidscon.com/register/

If you are interested in participating in the most exciting Digital Kids Conference conference yet, please read and complete the application here. The show is soon, so make your move now as there is only a limited number of volunteer slots available. The Volunteer Coordinator will work with volunteers to insure a percentage of their time is left open to attend portions of the conference.

Websites, apps and other online services change over time, as do global privacy laws and best practices. As a result, it is essential for companies to keep a watchful eye on their privacy practices.  Is your company COPPA compliant?  What is your privacy risk?  Do you collect personally identifiable information? Where are you most vulnerable?  How can compliance lead to stronger customer engagement?

Ask the expert! Dona is available for private consultations to evaluate your website and/or mobile app for:

–    COPPA compliance
–    Consumer friendly privacy policy disclosure
–    Global compliance including U.S. and EU Safe Harbor certification
–    FTC-approved verifiable parental consent
–    Best practices for privacy and data collection

ESRB Privacy Certified is a full-service online and mobile privacy program that helps member companies protect their brand reputation and enhance consumer trust.

Sign-up now.

Sugerman is one of 50 expert speakers addressing how connect with kids on digital devices. Using the powerful combination of connected mobile devices (tablets, smartphones and more) and new and innovative physical toys, digital kids today have new possibilities in reading, play and learning. Disney approaches the children’s digital space in a uniquely Disney way to bring fresh, entertaining experiences that feature characters families know and love.

As the world’s largest publisher of children’s books and apps, the company creates engaging digital experiences through the development of personalized and expansive storytelling, as well as increased shared experiences. The company is also now trailblazing early digital learning to meet the interest of today’s children – a generation of technology-savvy, mobile-first consumers. Disney Imagicademy, the company’s new learning initiative, combines research-driven curriculum developed in conjunction with top academic and education experts with the Disney characters and stories families love. By combining these elements, Imagicademy aims to deliver a best-in-class integrated program that inspires a lifelong love of learning and makes learning a family experience.

Is this a taste of what’s to come for toys, learning and entertainment?  Sugerman takes the stage to talk about this new category of learning and where he sees children’s digital experiences going.

Digital Kids is currently offering a special Online Registration rate of $695 until February 6th, saving you $200 off the onsite price. Your Digital Kids Conference ticket includes:
– Access to all Digital Kids Conference sessions (2 days)
– Access to Toy Fair Expo show floor (4 days)
– Access to Exclusive networking and parties
– Plus, your Toy Fair access is free with your registration

We hope to see you at the show.

Digital Kids Details

- View the Learning Day Schedule
- View Digital Kids Entertainment Day 1 Schedule
- View Digital Kids Entertainment Day 2 Schedule
- View the speakers here

This is a great opportunity to not only learn the latest details on designing and marketing best selling digital entertainment products but the networking is incredible: Game developers, app developers, brand owners, big entertainment and media executives, marketers, producers, digital media directors and licensing professionals. Plus, your DKC badge get’s you into the Toy Fair Expo Hall where 25,000 children’s entertainment professionals are promoting 100,000 products.

Thank you so much to these wonderful companies who are helping to make this show happen.

Sponsors

David Grandison Jr., Executive Producer, BrainPOP will emcee Toys, Learning and Play on Feb. 15th, presented by NCFL.
BrainPOP is an award winning educational animation and game development studio. In his role as Executive Producer, David has worked to standardize production processes and communication between studios in the UK, Mexico, France, China and Israel. Additional recent accomplishments include piloting the Learning Resource Metadata Initiative (LRMI) microdata taxonomies and implementation of strategic initiatives to improve discovery of BrainPOP’s content through the use of LRMI microdata taxonomies, alignment to CCSS and SEO.

Emily Kirkpatrick, Vice President, National Center for Families Learning (NCFL) will emcee the first day of Digital Kids Conference on Feb. 16th, presented by ESRB.
In her current role as Vice President, Emily passionately leads new initiatives and signature efforts and shepherds the organization’s continuous growth to address the learning needs of the 21st century family. She also establishes and develops NCFL’s strategic and long-term partnerships with individuals, corporations and foundations. Ms. Kirkpatrick is frequently interviewed by national media and is a close collaborator with notable journalists, education and nonprofit thought leaders, and philanthropists.

Dan Tynan, “Modern Family” columnist, Yahoo will emcee the second day of Digital Kids Conference on Feb. 17th.
Dan Tynan has been writing about technology since Mark Zuckerberg was in diapers. A former Contributing Editor for Family Circle magazine, Tynan’s work has appeared in more than 75 publications, including Parade, Popular Science, Consumers Digest, Men’s Health, and Playboy.com. He maintains that he is not really a geek, despite what his wife and children may tell you. You can read his recent post on CES here: https://www.yahoo.com/tech/6-awesome-family-friendly-finds-from-ces-107745108994.html

The lines between entertainment and learning are blurring and names that might not be top of mind when you think learning are looking to change that with expanded product offerings.  And of course entertainment play and toys as we know them continue to evolve around this digital generation at an astounding pace.

In this post we are pleased to welcome the following new speakers:

– Jordana Drell, Vice President of Preschool Games, Nickelodeon Group joined the panel New Media Mash Up: Learning As Entertainment

– Carrie Feigel Bischke, Director of Brand Integrations, Brand Marketing, Ubisoft join talk about Building Strategic Partnerships with Schools

Alice Brooks, Co-Founder, Roominate has just been added to Forbes 30 Under 30 List and she is also speaking at Digital Kids.  She is joined by Jocelyn Leavitt, CEO and Co-founder, Hopscotch, Raul Gutierrez, Founder and CEO, Tinybop, Jeremy Scheinberg, Co-Founder and CEO, TROBO the Storytelling Robot and David Grandison, Jr., Executive Producer, BrainPop on the session Blending the Pink and Blue Gender Barriers: Innovative Entrepreneurs Analyze the Development of S.T.E.M. Toys, Apps and Online Games

Joost van Dreunen, Co-founder and CEO, SuperData Research will bring you key market research on Mobile Games for the Next Generation.  As a recent Gamasutra article put it: “almost perfect gender equality is observed in the US gaming industry on the whole (source – ESA: male – 52%, female – 48%), but in mobile gaming segment alone female players dominate the male ones: it’s 57% vs. 43% (according to SuperData research).” Come find out more about the top trends in the mobile market.

In a session that talks about digital tech outside of the home we have the fantastic Jennifer Contrucci, Director of Digital Production, Scholastic Media, the wonderful Miles Kingston, Marketing Director, PC Client Group, Intel Corporation, the great Jesse Schell, CEO, Schell Games and the outstanding Keith Ostfeld, Director of Digital Learning, Children’s Museum of Houston (CMH) hosting a session entitled Taking Digital Family Fun Out of the Home and into the Museum. They will provide insight in how traditional institutions like the Houston Children’s Museum are making exhibits more interactive, thanks to partnerships with game developers, app developers and national organizations.

Launching, Marketing and Distributing Toys to Today’s Parents and Kids is on everyone’s mind at Toy Fair, and it should be. More toy products exist in both physical and digital forms and savvy companies are using advanced marketing methods to stay ahead of the curve.  As the toy space evolves, more products exist in both physical and digital forms and savvy companies are using advanced marketing methods to stay ahead of the curve. Digital experts Ryan Rebello, Digital Marketing Manager, Spin Master, Brad Powers, CEO, Cupcake Digital, Alice Taylor, CEO, MakieLab and  Jim Silver, Editor-in-Chief, TTPM will discuss how to leverage new technology as well as digital and social media marketing channels.

There is much more to talk about.  We’ll be back with another post soon.  In the mean time check out the schedule pages: Toys, Learning and Play presented by NCFL, plus Digital Kids Con Entertainement Day 1 and Digital Kids Con Entertainment Day 2.   Check out the speaker roster. And don’t forget to register. Earlybird registration ends next week, Friday, January 16, 2015.