Carrie Feigel Bischke is director of brand integrations at Ubisoft. Carrie most recently led the team that grew Just Dance, a new video game brand from Ubisoft, into the third largest video game franchise and the number one active play game in the industry in the US. During her tenure, Ubisoft introduced a school pilot program using Just Dance as part of PE curriculum with over 16,000 students nationwide. All of the participating teachers in the program responded that they would continue using Just Dance as part of their curriculum. Under Carrie’s leadership, Just Dance received an Effie award for Best New Product Launch, a Daytime Emmy nomination for best TV commercial, and several Game Marketing Awards including Outstanding Overall Marketing Campaign in the industry. Just Dance has also won the Nickelodeon Kids Choice Award for Best Video Game four years in a row. Through various campaigns, Carrie has crafted and negotiated brand partnership programs with artists and celebrities including Flo Rida, Katy Perry, Justin Bieber, and Lady Gaga.
Previously, Carrie was a brand manager for Barbie at Mattel and led the team on toy product development attached to the entertainment launches.
Carrie received a Masters of Business Administration from the Owen School of Management at Vanderbilt University and a Bachelors degree from the University of Kentucky. In her spare time, Carrie is an advocate for women’s and girls’ issues and recently traveled to Africa as part of the Clinton Foundation delegation with President Clinton to visit projects on the ground. She sits on the board of Livelyhoods, a Nairobi based nonprofit training youth from slum areas to sell life changing products like clean burning cook stoves and solar lamps.