Sharon Rechter, Co-Founder and Principal, BabyFirst

Speaking On: Toys, Learning, & Play Summit on Feb. 17th

Sharon Rechter, along with business partner, Guy Oranim, conceptualized and co-founded BabyFirst. In her role as with the Channel, Sharon plays played a vital role in all aspects of BabyFirst, including programming, distribution, marketing and business partnerships. Her passion is to bring quality educational programming and entertainment across all content and play categories to families with babies and toddlers. As a result of her efforts together with Guy Oranim, BabyFirst has grown to reach 90 million homes worldwide and in the US has built broadcast partnerships with such major providers as Comcast, DirecTV, Dish Networks, AT&T Uverse, Netflix, Hulu, Time-Warner and Charter Communications.

Rechter has a broad background in television programming and recently served as the vice president and head of operations for The Israeli Network (the Israeli television channel in the U.S.). Rechter headed the strategic planning department at GNS Advertising in Israel where she was responsible for developing strategic plans for a variety of lifestyle brands.

Rechter received her B.A. in business administration from the Arison School of Business and her L.L.B in law from the Radziner School of Law, both at The Interdisciplinary Center Herzliya in Israel.

Twitter: @BabyFirstTV

Website: http://www.babyfirsttv.com/