Philippe Guinaudeau, CEO, Kidz Global

Philippe Guinaudeau is the Kidz Global CEO. Kidz Global is an international quantitative market research and consulting organization, specializing in children, teen and family-orientated consumer markets. With more than 25 years’ experience, Kidz Global is able to provide in-depth research across a range of sectors, including licensing, toys and games, video games, entertainment and education.

Previously, Philippe Guinaudeau was Director of The NPD Group Inc, the leading global provider of consumer and retail information for a wide range of industries. Philippe started as a Durable Goods Consultant at AC Nielsen prior to joining NPD.

Philippe has more than 23 years of marketing and analysis experience, offering expert insight in understanding the Durable Goods markets throughout the world, analyzing the retail landscape, competition, the consumer behavior and the brand line architecture; and assisting his clients in planning strategies to achieve the best results on their product segments.

Philippe is also the creator of the Toy Markets in The World Report, international statistics on the toy markets in the world. He has been a featured speaker at many events including Toy fairs.

@PGuinaudeau