Paul Siefken, VP, Broadcast & Digital Media, The Fred Rogers Company

Paul Siefken oversees content production and management for The Fred Rogers Company, including Daniel Tiger’s Neighborhood, Peg + Cat and Odd Squad.  Previously, he worked as the Director of Children’s Programming for PBS, where he managed the development of several PBS KIDS series, including The Cat in the Hat Knows a Lot About That, Sid the Science Kid,WordGirl, Wild Kratts, Fetch! with Ruff Ruffman, and most recently Daniel Tiger’s Neighborhood.  Prior to joining PBS, Paul worked at Cartoon Network, producing interactive content and managing sponsored promotions and media relations.  While at Cartoon Network, he participated in the launch of several new shows and franchises, including Dexter’s Laboratory, The Powerpuff Girls,Ed, Edd n Eddy, and Adult Swim.  Before entering children’s media, Paul worked as a high school English teacher in both Georgia and North Carolina.  He is a graduate of Duke University.