Michael Bellavia, President, Animax

Michael Bellavia is an Emmy winning Executive Producer and marketing exec. Since 2002 he has been the President of Animax, a producer of branded and original entertainment for all screens. The company has worked with Disney, Discovery Kids, Nickelodeon, Paramount, Sony and MTV and has also produced and distributed its own original series, apps and games. In 2011 the company spun out HelpsGood which focuses on marketing and communication strategy for nonprofits, working with clients like the Ad Council, United Way, Save the Children and Keep America Beautiful, for all of whom Animax has also produced branded social content. Animax’s work has won nearly every major industry award (someday, Oscar) and HelpsGood has won the Grand Prix Earnie Award for social media. Michael is the Chair of the New Media Council of the Producers Guild of America which represents professionals involved in digital storytelling. He has an MBA from Columbia Business School and a BS from the University of Michigan.

Websites: www.animaxent.com, www.helpsgood.com