Speaking On: Toys, Learning, & Play Summit on Feb. 17th
Laurie Peterson is an award-winning toy designer with a decade of experience designing and marketing toys. Laurie’s products have won top awards including the “Most Educational Toy of the Year“, “Most Innovative Toy of the Year“, and “Best Toy of the Year” from the TIA award show.
Laurie founded Build & Imagine, a brand new construction toy company, after noticing that the kind of play experiences she loved as a child (building, problem solving, designing and experimenting) were not reflected in the “girls” section of the toy store. She aims to create construction toys that her daughter will love.
Laurie was a toy designer and marketer for Leapfrog, the leading educational electronic toy company. Most recently she was VP of Marketing for Sifteo, a start-up creating a new tactile game system called Sifteo Cubes. In 2011 she earned her MBA from Haas school of Business at UC Berkeley with an emphasis in entrepreneurship.
Website: www.buildandimagine.com
Twitter: @buildandimagine
Facebook: facebook.com/BuildAndImagine
Linkedin: www.linkedin.com/in/laurieelizabethpeterson/