Jens Peter de Pedro, Creative Director of Stories and Consumer Products, Toca Boca

Jens Peter is the Creative Director of Stories and Consumer Products at Toca Boca, the Swedish kids app power house. He is the game designer behind Toca Hair Salon, Toca Band, Toca Kitchen and Toca Train. Jens Peter has worked for organizations such as The United Nations, WGBH Boston and Swedish Television.

Jens Peter has a Masters in Interactive Telecommunications from New York University’s Tisch School of the Arts, 1999. He also received a Bachelors degree from Stockholm University in Psychology, Education and Children’s Culture, 1997.

Jens Peter likes cheap food, playing basketball and going for walks in desolate industrial areas. He also enjoys rhyming to a beat under the pseudonym Dude’s a Rapper. He lives in Brooklyn with his wife and two daughters.