New York City
02/15 — 02/17/2015
02/15 — 02/17/2015
2015-02-15 13:00:00
DKC provides you detailed insight on how to create best-selling games, apps, digital toys, and media services for kids. There are three days total. On February 15th we kick off with Toys, Learning and Play Summit. Then on Feb. 16th (below) and 17th (found here) the schedule shifts to entertainment with two full days. This day is sponsored by ESRB Privacy Certified.
Location: Hall 1 E (Room 1E15-16)
Privacy, Data Collection, & You
Privacy expert Dona Fraser of ESRB Privacy Certified will provide a top-level view assessing the ever-changing landscape of privacy, data collection and global regulatory compliance, including COPPA. Additionally, Dona will be on-site offering free, individual privacy consultations tailored to your business. Pre-register at https://digitalkidscon.com/esrbprivacy/ or on-site at the Digital Kids Conference.
Speaker:
Dona Fraser, Vice President of ESRB Privacy Certified
Keynote: Driving the Future of Play: Entertainment Robotics for the Masses
Boris Sofman, Co-Founder and CEO, Anki
Joby Otero, Chief Creative Officer, Anki
James Oppenheim, Family Technologist, Author, Producer
Connected Play uses the power combination of mobile devices with connectivity of wifi and new physical toys to provide kids with innovative play experiences. Anki is taking this approach and adding high-performance robotics and artificial intelligence to alter the way we engage with each other.
Anki DRIVE fuses mobile technology, robotics, and gaming to bring toys to life. By combining these elements, Anki delivers an unprecedented level of character, personality and interaction in a physical game. Is this a taste of what’s to come for toys and entertainment?
Learn about this new hybrid toy/technology category from the A Phd graduate of the Robotics Institute at Carnegie Mellon University, Sofman, who has made it his life’s mission to create unexpected consumer products all powered by robotics and artificial intelligence. Otero is a 23-year veteran of the games industry and the former creative lead on the multibillion-dollar Activision Skylanders franchise.
James Oppenheim, author, journalist, producer, webmaster, attorney, and father will moderate this session. A contributor to NBC’s Today Show since 1998, he has also appeared on The NBC Evening News, World News Tonight, SiriusXM and NPR.
Networking Break
Market Research – Connected Digital Devices: Understanding Digital Kids Trends with a NEW Kidz Global Digital Kids Study: Results from North American and International Markets
What is guiding the behavior, use and ownership of kids, families, and their digital devices? Gain valuable insights from this new ground-breaking research, fielded in November 2014, and gathered from North American and International families, measuring the Kids Digital device and usage landscape. Listen to the first-hand results of this investigative report on the ownership of devices, mastery of digital play patterns, and what Connected Play means to consumers. See a visual cavalcade of these new devices and toys that are shaping the connected and digital toybox.
Get an overview of the trends and statistics supporting this seismic shift in how today’s kids engage with digital for playing and connecting. Discover what, how and where they are integrating digital into their mobile lifestyles.
Speakers:
– Reyne Rice, ToyTrends CEO
– Philippe Guinaudeau, CEO, Kidz Global
The View From Below: Mobile games for the next generation
Children are generally the first to adopt new technologies. Mobile gaming, with $21 billion in worldwide sales in 2014, presents a nexus where brand holders, game developers and toy companies are seeking to connect with this avid, tech savvy demographic. Because of its popularity, mobile gaming also offers important clues to the future of interactive entertainment for younger audiences. We will review the current landscape for mobile games for kids, identify the most important drivers of change in this market and decipher the early signs of what’s to come.
Speaker:
– Joost van Dreunen, Co-founder and CEO, SuperData Research
Climbing to the Top of the Apple Tree: Learn How PlayKids, the #1 Grossing iOS App in the Kids Category, Redefined How Parents Tackle Playtime
Explore the tricks to adopt and the mistakes to avoid in building a globally successful children’s mobile entertainment platform. Henrique will share his approach to user experience for both parents and kids, user interface design and expansion across the globe.
Speaker:
– Eduardo Henrique, Head of Global Expansion, PlayKids
Walk Toy Fair, Take a Break – Lunch on your own
Play and Freedom: Generational Reach Into Their Digital Roots
Today, people are using creative technology to learn new things, entertain themselves and interact with brands they love. Learn how to use the universal force of play to bridge the divide between age groups, as the panel explains how grandparents, parents and kids are connecting on the digital playground; key data that defines family behaviors and specifics on how to capitalize on these trends.
Speakers:
– Warren Buckleitner, Editor, Children’s Technology Review (Moderator)
– David Kleeman, SVP, Insights Program and PlayVangelist, PlayCollective
– Robin Raskin, Founder, Living in Digital Times
- Jens Peter, Creative Director of Stories and Consumer Products, Toca Boca
– Akinori Takahagi, Co-Founder and CEO, Moff Inc.
– Gerhard Runken, VP of Property Development, Fuel Entertainment
Networking Break Sponsored by
A Fresh Approach to Launching, Marketing and Distributing Toys to Today’s Parents and Kids
As the toy space evolves, more products exist in both physical and digital forms and savvy companies are using advanced marketing methods to stay ahead of the curve. Should emerging toy companies and brands “follow the rules” established by the toy industry giants, or should their marketing and distribution tactics be as innovative as their product line? From launching digital games to 3D printed dolls to constructible dollhouses, we’ll explore solutions for cutting through the clutter and raising your product’s profile
Speakers:
– Brad Powers, CEO, Cupcake Digital
– Ryan Rebello, Digital Marketing Manager, SpinMaster
– Jim Silver, Editor-in-Chief, TTPM (Moderator)
– Laurie Peterson, Founder & CEO, Build & Imagine
Networking Break
Family Time: Finding the Natural Fit for Interactive Technology
Technology has fused the physical and digital worlds together forever. Traditional institutions like the Houston Children’s Museum are making exhibits more interactive, thanks to partnerships with game developers, app developers and national organizations like Schell Games. Scholastic and Intel have partnered to bring fun to activities like traditional reading time and family game night. Together, they found that PCs are a natural home for an enhanced experience that everyone in the house can enjoy.
Speakers:
– Jennifer Contrucci, Director of Digital Production, Scholastic Media
– Miles Kingston, Marketing Director, PC Client Group, Intel Corporation
– Jesse Schell, CEO, Schell Games
– Keith Ostfeld, Director of Digital Learning, Children’s Museum of Houston (CMH)
– Michael Cai, Senior Vice President of Research, Interpret (Moderator)
