Steve Pasierb joined the Toy Industry Association (TIA) as President and Chief Executive in April of 2015. In this position, he is responsible for leading the growth, development, and oversight of an innovative $18M+ not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 750 member companies account for approximately 90% of U.S. domestic toy sales.
The Association’s external affairs programs have expanded to encompass industry-related issues at the state, federal, regional and global levels; its go-to-market trade events, including the annual North American International Toy Fair, attract increasingly global audiences; and its expansive philanthropic activities in partnership with members have grown to serve millions of children in need each year. TIA is an organization devoted to both membership excellence and sharing the genius of play.
Mr. Pasierb holds a Masters of Education in communications media and a Bachelor of Science in criminology; he is also a member of the national Honor Society of Phi Kappa Phi for scholarly distinction.