As Vice President of PBS KIDS Digital, Sara DeWitt oversees day-to-day development of PBS’ multiplatform content for kids and families.
DeWitt has led innovative strategies to build connected and immersive educational experiences for kids across media platforms. This includes the Kidscreen- and Webby-award winning PBSKIDS.org site, which reaches over 13 million unique visitors per month and offers hundreds of games, videos and activities. Named one of the “50 Best Websites 2012” by TIME.com, PBSKIDS.org continues to be one of the top entertainment sites for kids and for kids’ video streams.
In addition, DeWitt has led the extension of PBS KIDS content into new frontiers – from mobile apps and interactive whiteboard games, to augmented reality and 3D-rendered gaming experiences, to OTT streaming video services. She oversees content development of PBS KIDS’ suite of more than 30 educational apps. DeWitt had an integral role in the launch of the PBS KIDS Video App, offering more free educational video content on mobile than any other children’s media brand. The app was named one of the “50 Best Video Apps for Parents” by Babble.
A frequent speaker on multimedia approaches to learning for kids, DeWitt regularly presents at conferences including SXSW, SXSWedu, Games for Change, and the Sandbox Summit. Before coming to PBS KIDS, DeWitt worked as a preschool teacher and a management researcher. She studied media habits of children in rural United States for the Stanford University Spencer Project for Youth and Families, and co-authored with Dr. Shirley Brice Heath a study for the Poynter Institute on youth and newspapers. She holds both a BA and an MA in English from Stanford University, and a certificate from Stanford’s Children, Society, and Public Policy program.