Kelli is co-founder and principal of Zebra Partners, a marketing and PR firm with a focus on consumer technology. She has brought hundreds of major consumer products to market and has a passion for understanding customer motivations (especially among moms and kids). Prior to Zebra, Kelli was at Nintendo where she was director of corporate communications, developed brand strategy and advertising efforts for close to 300 products and also spearheaded the in-house research capability. Kelli began her career in advertising at McCann Erickson and Ogilvy and Mather and has an MBA from Seattle University.