Jesse Schell is CEO of Schell Games, the largest game design and development company in Pennsylvania. Under his leadership, the company has produced an amazing array of transformational and innovative experiences for some of the world’s most respected brands, including Yale University, SeaWorld Parks and Entertainment, The Fred Rogers Company, Amplify, and The Walt Disney Company. Jesse also serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University. He is perhaps best known for his award-winning book The Art of Game Design: A Book of Lenses, which captured Game Developer magazine’s coveted “Front Line Award” for 2008. Prior to starting Schell Games, Jesse was the Creative Director of the Disney Imagineering Virtual Reality Studio, where he worked and played for seven years as designer, programmer, and manager on numerous projects for Disney theme parks and DisneyQuest.