Amanda has over 20 years experience working with children and families. Widely considered as THE go to expert on play, toys and child development, Amanda combines her theoretical knowledge (developing the Parent-Centered Parenting model of family life and the Fundamental Model of Child development, both of which are exclusive to Fundamentally Children) with a refreshingly pragmatic approach to family life, that resonates both with parents and professionals.
She has literally written the book ‘PLAY’ published by Vermillion and is dedicated to helping parents and professionals understand how to help children thrive in a modern world.
Amanda is regularly in the media, and continues to take an active role in research, presenting a paper at the International Toy Research Association’s World Congress in Portugal in July 2014. She is often involved in government policy around children’s issues, and is currently an active member of the All Party Parliamentary Group on A Fit and Healthy Childhood with particular input into the Play policy paper.
Amanda ran the research consultancy FUNdamentals for 10 years before combining that with the Good Toy Guide, the online play advice website that she set up in 2012, and the Good App Guide to create Fundamentally Children.