Bert has more than a decade of experience in digital product design, UX, UI, creative media production, programming, and audio engineering. In his current role, he leads emerging tech products, partnerships and innovation initiatives for Mattel’s portfolio of iconic brands including Barbie®, Monster High®, and ViewMaster®, Thomas and Friends®, Fisher-Price® and American Girl among others.
Prior to his current role, Bert was a Product Owner and Producer at HiT Entertainment and Mattel’s Fisher-Price®, the leading manufacturer of infant and preschool toys, serving as the media production and audio engineering lead for all international Fisher-Price licensed product. He also led integration, brainstorming and production initiatives for app powered products, and smart device integration. At Fisher-Price, he has also served as Sr Global Content Producer and Audio Engineer producing original and localized content, as well as interactive media design, for apps, toys, websites, promotions, and games.
Previously, he was the live sound engineer at Brooklyn Fire Proof and Assistant Audio Engineer at Fabric Studios in London.
Bert graduated with honors from Franklin College of Switzerland with a BA in International Communications, French, and Spanish; and the School of Audio Engineering [Middlesex University] in London. He loves his wife and 2 dogs dearly, and spends his ‘off hours’ DJ-ing and producing music for his record label: Crooked Spine Records. Bert also speaks 5 languages – German, Italian, Chinese, Spanish, French, and English.