We spend a lot of time talking about Digital Kids (because that’s what we’re all about here) but with this post we want to take some time to share the latest from our marketing partner, and onsite co-location partner, American International Toy Fair. All Digital Kids Conference attendees have full access to the Toy Fair Expo floor. And that’s saying a lot. The upcoming Toy Fair (February 16-19) is expected to be the largest toy trade show ever held in North America. The show has surpassed a record-breaking 400,000 net square feet of exhibit space at New York City’s newly renovated Jacob K. Javits Convention Center.
“Tens of thousands of visitors who come to the Toy Fair marketplace will be able to feast their eyes on the biggest show in our 111 years of operation!” said Marian Bossard, vice president of meetings and events at the Toy Industry Association (TIA), which owns and manages Toy Fair.
This year’s expanded show floor is expected to welcome an upswing in attendees: These play professionals will be among the projected 30,000 visitors in attendance, exploring aisle upon aisle of 150,000 toys, games and youth entertainment products on display by more than 1,000 exhibiting companies.
Eager to count their treasured brands among the nearly 900 million licensed toys sold in the U.S. annually, key licensors from Disney, Warner Brothers, American Greetings, Sony, Sesame Street, Nickelodeon, WWE and ESPN have also registered in advance for Toy Fair ’14. Total licensor registration is up 10% over the same time last year.
“Whether you are looking to broker lucrative business deals, network with peers from around the world, take in the hottest toy trends, or participate in business-building seminars, Toy Fair is the place to be for anyone with a stake in the magical world of toys and play,” stated Carter Keithley, TIA President.