Providing extensive expertise in entertainment, licensing, toys, digital media and consumer products, Victoria has over 20 years of worldwide experience in brand strategy, marketing, product management and business development for leading entertainment, toy, video game, publishing and technology companies.
Victoria consults as an executive brand strategist and business development representative for the International Licensing Industry Merchandisers’ Association (LIMA), the leading trade organization for the global licensing industry. At LIMA, Victoria assists management with global branding of company and media outreach, including sponsorship, membership relations and presence at key trade shows, conferences and events in order to create greater awareness of the benefits of licensing to the business community. She comes to LIMA with seasoned experience working for entertainment firms and consumer packaged goods companies including: APA, Daily Variety, Mattel, Disney, Bain Capital, Sprint, Activision and Marvel Entertainment. At these corporations, she managed and executed innovative brand strategies, as well as developed marketing, sales and digital media initiatives. In addition, she created and launched lucrative business development alliances for various successful entertainment properties.
Over the past few years, Victoria used her strengths to identify new revenue streams to increase entrepreneurial productivity and profitability for leading businesses including: Encore Entertainment, Funosophy, McHale Design, Dynamic Designworks (DDW) and Richard Gottlieb’s Global Toy Experts.
Victoria earned two Bachelor of Arts degrees in both Economics and Psychology from the University of California Irvine. She also studied abroad at Cambridge University in England and successfully completed the International Business Management Program at Mattel.