Kelly Deen is director, consumer marketing for Cartoon Network, a global kids and family entertainment network within Turner Broadcasting System, Inc.’s portfolio of cable/satellite television networks, digital properties and entertainment businesses targeted for kids and young adults. In this capacity, Deen oversees the development of show positioning, media strategy, marketing execution and brand positioning for Cartoon Network’s animated and live-action original, action-adventure series and movies.
Additionally, her efforts expand traditional marketing campaigns to include strategic multi-platform reach through social media content and digital media campaigns. Deen joined Turner Broadcasting in December 2008. Among her core responsibilities, she developed and launched the social strategy for Cartoon Network – including all digital and social media efforts – helping to build a universe of 30 million fans in less than three years.
