Keynote Spotlight: Victor Lee of Hasbro

Digital Kids Conference kicks off on Tuesday Feb. 12 with a keynote from Victor Lee, VP of Digital Brand Marketing at Hasbro. Victor’s session, “Multi-tasking in Life and in Digital Marketing” tackles the topic of digital marketing and how you should be using it in your company.

Victor makes the point that multi-tasking is a normal part of everyone’s life, so the same should go for your marketing channels. He also shares how he and Hasbro used this same idea to re-spark interest for fans of iconic brands like My Little Pony, Transformers, Monopoly, Furby, Nerf and Playskool.

As VP of Digital Brand Marketing for Hasbro, Victor drives all digital strategies and activations within the web, mobile, social and digital media. Before working with Hasbro, he was the Senior Vice President of Marketing at Digitas, where he worked with brands including Goodyear, Buick and GMC.

To see Victor’s keynote, be sure to register for Digital Kids Conference. Early Bird Registration is currently going on, but prices will go up Thursday, Jan. 11, so register before you miss out on this great deal.